Supermarket giant Waitrose is looking to boost recycling rates and decrease waste rates through plans to cuts its packaging in half by 2016, reports packagingnews.co.uk.
By making changes to its products, Waitrose hopes to save ‘about 100 metric tons’ of packaging each year.
The width of the sleeves on the outside of the products has been decreased, resulting in a reduction of 33 metric tons of packaging per year – equivalent to a 20 per cent overall weight saving.
Furthermore, the retailer will be introducing aluminium trays as part of its packaging, allowing customers to cook and serve their meals and recycle the tray via their recycling bins after use.
Overall, halving packaging by 2016 forms one of the 12 pledges made by the supermarket as part of their ‘Waitrose Way’ commitments to sustainability.
Karen Graley, Waitrose packaging and reprographics manager, commented on the move to resource.uk.com: “We are always working hard to reduce packaging where we can, to decrease the waste reaching our customers’ bins and ensure they can recycle as much as possible.
“Relaunching a range is a fantastic opportunity to do this and cutting packaging by nearly 100 tonnes per year is a great result to have achieved on our journey to halving packaging by 2016,” she added.