A scheme that awards participants with points has seen recycling rates soar.
The Recyclebank scheme, which has been running the Royal Borough of Windsor & Maidenhead (RBWM), gives members points when they recycle properly, which they can redeem against a number of goods and services.
The new scheme has seen the recycling rate in the area increase by 4.5 per cent. The national average rate of increase for England is 1.5 per cent – confirmed by the government last week.
It means over 3,300 tonnes more households waste has been sent to recycling bins in the borough than last year. A similar scheme was run by Halton Borough Council (HBC) last year which saw recycling rates increase by five times the national average.
Amy Watt, managing director of Recyclebank in Europe, the Middle East and Africa told businessgreen.com: “The improvement in recycling rates is testament to how green behaviours can be motivated by rewards.”
Outlets where participants can redeem their points include Marks & Spencer’s, Cineworld, Lush, Champneys and Haven Holidays, according to rbwm.gov.uk.
It is hoped that the news will inspire other councils to come up with new ways to invigorate their recycling regimes. Recent figures have shown that rates are down and the government has said measures need to be taken by councils to improve the rates.