Councils across Britain are gearing up for this year’s fourth annual European Week for Waste Reduction (EWWR), according to

More than 25 countries across the European Union (EU) will take part in the waste reduction week, which runs from November 17th – 25th.

However, while some local authorities might concentrate on raising local awareness about making the right choices when buying packaged goods, others might be holding events to demonstrate how best to recycle materials – by using appropriate recycling bins, for example.

The scheme, which originally launched in 2009, has gone from strength to strength; with environmental actions rising from 4,300 to 7,000 between 2010/2011. A total of 32 EU member states are now involved in EWWR, up from 27 when the program started.

It is set to continue under the patronage of European Commissioner for the Environment, Janez Potocnik – even through EU-allocated funding actually ended in June this year.

To participate in the EWWR, activities run by British councils’ must incorporate one or more of the following themes: measures to address ‘too much waste’, actioning ‘better production’ measures, encouraging end users to think about ‘better consumption’ of goods, getting ‘longer life’ out of produces and packaging, or educating people to throw ‘less waste away’.

This year Britain’s national efforts will be represented by councils in Scotland, Wales and Northern Ireland; as well in the English counties of Buckinghamshire, Oxfordshire and Merseyside.

To give an example of the kinds of actions council’s took during the week last year, says Recycle For Greater Manchester launched its ‘Watch Your Waste’ campaign.

During this week, authorities attempted to show how small changes can make a big difference without needing to change lifestyle.

Recycle For Greater Manchester explained: “This would include thanking residents for their efforts to raise awareness of both, their current contribution to waste reduction and of the fact that they are already do it.

“The campaign is designed primarily to spark an interest in waste prevention activities using fashion (clothes and furniture) as the main driver to reinforce the message of re-use. There will also be a secondary focus on reducing food waste.”

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