Town Hall chiefs have called for the use of shopping vouchers to incentivise recycling rates around Britain, reports.

After a number of local authorities posted savings that reached into the millions following successful recycling initiatives, the Local Government Association (LGA) has declared there is “wealth in waste”.

In its most recent report, the Association has claimed that improvements in recycling rates would not only make environmental sense but also financial, with the £11 billion industry being able to offer real returns.

One such way of tapping into this multi-billion pound industry was offering shopping vouchers to residents or injecting the cash into community good causes.

The Association went on to say that, following record improvements in recycling rates, Brits should be praised, not punished. Increases to landfill duty and amendments to recycling bins’ collection frequency, however, have been said to do quite the opposite.

Explaining the calls, vice chair of the LGA’s environment and housing board, Cllr Clyde Loakes, told how, despite the UK’s £11 billion waste and recycling sector growing at twice the rate of the rest of the economy, there is “so much more” that can be done to make the most of the booming industry.

“By helping us recycle more and more every year [residents] are helping councils save money on the cost of processing the bins, yet they are being punished, not rewarded, because of the crippling rate rises in landfill tax,” he added.

“By freezing the landfill tax at its current rate and reinvesting the money through joint council and private sector waste projects, the Treasury could help us stimulate growth, create jobs and boost an important revenue stream.”

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