Coca-Cola Enterprises (CCE) has launched a campaign to try and boost recycling rates, according to foodbev.com.

The ‘Don’t Waste. Create.’ campaign is set to be launched on Wednesday (August 14). The scheme is hoping to boost the UK’s recycling rates by rewarding those who reuse and recycle their plastic bottles. Those who do this will be offered discounts.

Coca Cola has asked customers to submit a recycling pledge in order to receive a 50 pence voucher off of their next purchase of the firm’s drinks. This could include Coca-Cola, Dr Pepper, Fanta and Sprite. It is also encouraging customers to re-use the bottles in creative ways, such as turning them into bird-feeders or a self-watering plant pot.

Talking about the campaign, Nick Brown, associate director for recycling at CEE, told businessgreen.com: “By asking [customers] to reuse and then recycle plastic bottles, ‘Don’t Waste. Create’ encourages families to think more sustainably while having fun, giving them a tangible way to help reduce their household waste.”

Coca-Cola is also intent on increasing its own recycling rates, to help fuel its plastic recycling plant, which it jointly owns with ECO Plastics in Hemswell, Lincolnshire. The facility has allowed the firm to meet a target to include a least a quarter of recycled polyethylene terephthalate in every plastic bottle it produces. The firm also hopes to use even more recyclable material in its products in the future.

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