A number of roadshows will take place in the South East this week to explain the differences in plastic recycling, haverhillecho.co.uk reports.
The 1950′s-inspired campaign will use retro imagery to convey a very modern message; that of the differences between plastics and what’s suitable to be put into household recycling bins.
Currently, many homeowners aren’t sure of the differences between plastics, how to discern between them and which ones are suitable for recycling. As a result, the roadshow, organised by the Suffolk Waste Partnership, will call at Felixstowe, Ipswich, Sudbury and Lowestoft to explain all this and more.
It is hoped the scheme will reduce the 9,000 tonnes of recyclable plastic which currently makes its way into landfill in the county every year, at a cost of £800,000 to the taxpayer.
Despite the retro theme, a great many modern-day tools will be used to get the message across, including social media, videos hosted on YouTube and QR-codes to access such information.
Commenting on the scheme, chair of the Suffolk Waste Partnership, Councillor Peter Stevens told ipswitchspy.wordpress.com: “Currently 50 per cent of all the recyclable plastics in Suffolk end up in landfill.
“We hope this campaign will inspire our residents to help improve our recycling rate, help save money and make Suffolk an even greener County.”