Councillors in Basingstoke are hoping they can rely on “pester power” to increase the local recycling volumes, reports.

Environment chief for Basingstoke and Deane Borough Council, Robert Donnell, has explained how he plans to set up visits to schools across the local area with the intention of teaching children the importance of recycling. With the children then seeing the benefits, it is hoped they will go home and encourage their parents to fill recycling bins instead of rubbish ones.

Historically, the Basingstoke and Deane area has seen lower rates of recycling than some of their nearby peers. Scoring a recycling rate of around 23 per cent, the area was second-worst in Hampshire according to government figures released by the Department for Environment, Food and Rural Affairs.

It is hoped this unenviable trend will soon come to a close, however, with Donnell claiming he wants to “unleash the power of ‘pester power'”

The local councillor told “I believe one of the most effective ways we can change the behaviour of some of our residents who will not recycle or continually contaminate their bins is pester power.

“We have got to get to our children and our schools in order to educate the next generation to improve recycling. We are currently working up some proposals with that. We need to work a little bit more closely with the schools before we can throw that into the public arena.”

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