A milestone of 150 businesses have signed up for the British Retail Consortium’s (BRC) packaging recycling label scheme.

Earlier this week, Indian food business Geeta’s Food became the 150th company to agree to put this information on their packaging.

The scheme was introduced in March 2009 with the aim of making consumers more aware about what packaging could be recycled. Information regarding this can now be viewed on more than 50,000 product lines.

In an interview with packagingnews.co.uk, BRC director of food and sustainability Andrew Opie said it was great to see so many firms keen to see their packaging end up in a recycle bin.

He said: “It’s great to welcome Geeta’s Foods as our 150th signatory. It goes to show the value of the consistent recycling message provided by the On-Pack Recycling Label to a comprehensive mix of smaller retailers and producers as well as big, national and global brands.

“In just three years, it’s reached over 50,000 different product lines and is making a noticeable difference to the quantity and quality of material customers are sending for recycling.”

According to mrw.co.uk, Geeta’s Food followed in the footsteps of Coca-Cola, who signed up to the scheme in August.

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