Swedish retailer H&M has launched an in-store recycling programme that will feature in its stores around the globe.
The scheme, which was launched at a pre-Oscars party at the end of last week, sees the retailer team up with environmental charity Global Green USA. The company is allowing its customers to place unwanted clothing in recycling bins inside the chain’s stores. The clothing can be of any brand and in any condition.
Customers who use the service will receive a voucher for each bag of clothing that they submit, which will give them 15 per cent off the price of the next item they buy in H&M.
All profits from the collections will go to Global Green US, which supports green building and re-building communities that have been affected by climate change or natural disasters.
Talking about the scheme, Marybeth Schmitt, a spokesperson for H&M, said she hoped the scheme would help to reduce the amount of waste around the world.
She told waste-management-world.co.uk: “We believe this programme will really make an impact in reducing the amount of clothing that ends up in landfills all over the world.”
The measures from H&M come a year after a similar scheme was launched by Marks & Spencer’s last April, according to businessgreen.com.